Improving Your QSL Return Rate

 

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Below are some basic tips for successful QSLing, in particular when utilizing the services of a QSL Manager. These tips are some excerpts of a presentation I have done for the Magnolia DX Association and others. You can download a pdf of my entire presentation here.

The Basics
  • Successful QSLing starts with the QSO and good logging practices
    • Verify clocks regularly (including UTC/local offset in logging programs)
    • Log carefully/completely
    • Log promptly
  • Have your callsign printed on both sides of your QSL card
    • Don’t use unusual fonts, especially on the QSO data side
    • Avoid uncomplimentary color combinations
  • Print QSO data legibly
    • Suggest DD/MMM/YY (03-Apr-08) date format, include a legend
    • Use UTC time
      • NEVER, NEVER, NEVER send a card with QSO data in local time!!!!!
      • You would be SURPRISED just how many I receive like this every month
    • Use printed labels if possible
    • List multiple QSOs in chronological order
    • Neatness counts
      • Avoid smudges, test any ink pens or rubber stamps you may use
      • Don’t cross out mistakes, start over with a new card
      • A card with a cross out or bad smudge is not valid for award credit in most cases
Envelope Etiquette
  • Print recipient’s address clearly and accurately on envelope
    • If going outside US, print country in English at the bottom of the envelope
    • See references for USPS guidelines on international mail addressing
  • Use return envelopes with “peel and stick” seal flap
  • Leave small unsealed opening at each corner of envelope
  • Print your address CLEARLY on your return envelope
  • Print a return address on your return envelope
    • Either station sending to or your return address
  • Avoid folding your return envelope in the sending envelope
    • If you must fold, NEVER put the folded part facing the top
    • Consider “nested” envelopes from William Plum (see references)
  • DO NOT place your card inside of your return envelope
  • For US to US mailings
    • Place proper postage (in proper location) on your return envelope
    • Be wary of pending postage increases, include sufficient postage to cover (Forever Stamp)
Tips For Using a QSL Manager
  • Patience
    • A busy QSL manager can handle hundreds, if not thousands of direct requests per month
    • We often have to wait weeks to receive logs
    • Many times QSL cards have to be designed/ordered/printed
    • DO NOT send an email 2 weeks after sending your request
  • Always send at least an SASE to stateside managers
    • Simply sending a card will almost always result in no return or at best a return via the bureau if you are lucky
  • Follow basics/envelope tips on earlier slides
    • Most of them are designed to optimize manager efficiency
  • QSL Managers are not mind readers
    • Despite popular belief, special orders don’t upset us, but if you don’t tell us, we won’t know
    • Most common example – K5XYZ works HC8N on RTTY/CW/SSB, sends one card for each QSO and expects the manager to send him a separate card for each mode, BUT, he doesn’t enclose a note requesting this. Result: K5XYZ receives one card with all QSOs on one or more label(s)
  • When sending requests for multiple stations to one manager
    • Be prepared to wait until the manager has logs, cards, etc from ALL stations before receiving your cards… UNLESS
    • You provide separate SASEs for each call requested (and a note)
  • Do Not tape ANYTHING to anything else in your request
  • There are times for email
    • If you receive a card in error, most times the manager will resend without another SASE if our fault
    • If an extended time period (months) has elapsed since sending your request with no response, mail does get lost
    • Watch the “tone” of the email – it’s easy to inadvertently sound hostile or demanding
  • Donations
    • QSL managers have expenses (cards, envelopes, labels, rubber stamps, bureau expenses, etc), usually not covered by the DX station
    • In south Louisiana we would call this practice Lagniappe, “A little something extra” – Trust me, we DO appreciate it!!!